Boby runs a small tour company based in Ulgii, in western Mongolia, operating since 1998. He does not guide or drive himself but works with a team of local guides and drivers who lead the trips.
The company's main ground is western, northern and southern Mongolia, with trips also reaching into the Russian Altai and the mountains of Kazakhstan. Its strongest specialty is Kazakh eagle hunting culture in the Altai region, including the autumn eagle festival, alongside trips to reindeer herder (Tsaatan) communities in the north and multi-day journeys into the Gobi Desert. The team has worked with photographers, writers and film crews on assignments for international outlets, which shows in how the trips are set up for people wanting close access to nomadic life and wildlife.
Trips can be arranged as set itineraries or built around a traveler's interests, with 4x4 vehicles such as Land Cruisers, Lexus SUVs or Russian jeeps, camping equipment, and cooks who adapt meals to Western or Mongolian taste. Self-drive jeep rental is also available. Boby describes the approach as centered on real contact with local people and respect for horses and nomadic tradition, built from his own long-standing connection to Kazakh Altai culture.
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